Zipline approached SIREN for a holistic rebrand—a top-to-bottom retooling of all of their brand expressions that started with a new brand strategy—positioning them at the forefront of retail communications technology.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
We redrew their “Z” symbol and created a new and improved wordmark that collapsed the symbol into a logotype built on a customized version of Founders Grotesk.
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