Proprietary construction site monitoring technology Pillar Pods alert users of the potentially hazardous and costly disasters that all construction developments face.
Ranging from fire hazards to frozen pipes, Pillar connects people in real time to all facets of their construction sites.
Communicating the stability and durability of the Pillar pods, we created a logo that references the formal structure of the pods themselves, while also functioning as a flexible graphic device that frames brand messaging.
The broader design system consists of custom-drawn iconography, graphic patterning that references scaffolding + digital networks, as well as strategic use of the Pillar Yellow as a pop color.
“Working with the Pillar team, we learned of the myriad ways in which things could go devastatingly wrong with construction sites. Having such passionate people building products to help curtail these roadblocks helped us craft a brand tone that communicates this level of understanding and assurance.”
Lori Bredel, Senior Copywriter
Lori Bredel, Senior Copywriter
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