Gone are the days where developers build everything from the ground–up. When creating new products, websites and services, they now have to contend with years–worth of legacy code — which requires maintenance as well as evolution.
Enter Moderne — an AI–based model to bring all of that legacy code up-to-date in a streamlined and automated fashion. SIREN was approached to help Moderne tell their story in an engaging way, by crafting a new brand strategy, visual identity and online presence.
The visual identity is built around the idea of code as building blocks. We used this as the foundation and illustrated this idea in its simplist form (the thin outlined “M” monogram) as well as its more complex (3D rendered blocks that move through space).
This system of building blocks, along with a comprehensive and vibrant color palette, creates dynamic visuals that bring the complex nature of Moderne’s offering to life.
This system of building blocks, along with a comprehensive and vibrant color palette, creates dynamic visuals that bring the complex nature of Moderne’s offering to life.
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