What they do:
Copper started with one goal in mind— setting Gen Z up for financial success. As they’ve grown, they’re mission has broadened and so has their audience. What started out as a simple solution for teen banking, is now expanding its mission to include crypto investing, education, advocacy and beyond.
The Situation:
We had the unique opportunity to revisit a brand that we had created in the first place. Looking to new data insights and conducting wider user research we came to understand how to leverage what elements carried equity, while being able to evolve the brand to better serve the audience and represent Coppers offering.
We looked to key pain-points in the previous brand, as well as to the new mission drivers pushing Copper forward. Education became a key point of focus for the brand which included creating sub-branding for Cheat Codes; a robust digital resource providing teens with crucial information on all things finance, investing and beyond.
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