Your friend who always
knows where to go.
In a crowded field of AI travel-planning apps, Boop takes a different approach by turning real travelers’ recommendations into bookable, customizable itineraries. Instead of relying on generic AI plans, the app uses AI to transform users’ actual trip data—like location info and photo metadata—into itineraries others can copy, personalize, and even monetize, giving travel creators a new way to earn from their experiences.
Boop approached SIREN with the challenge of activating their new brand language across digital and marketing channels. With a robust brand system, we provided strategic guidance on realizing their unique market position with warmth and panache.
Boop approached SIREN with the challenge of activating their new brand language across digital and marketing channels. With a robust brand system, we provided strategic guidance on realizing their unique market position with warmth and panache.
You Roam.
Boop Remembers.
Personalization was the name of the game. Through a collaborative effort with the Boop internal team, we approached art direction by combining collected and generative imagery and videos to craft a robust library of travel stories and experiences. Paired with a varied approach to using the brand's typefaces, Feature Display and Inter — the customization of visual storytelling is endless.
GET IN TOUCH:
hello@sirencreative.com
